Location
Lafayette, New Jersey
Business Profile

Debbi Anderson opened Sew 'N Sew Bridal and Tuxedo in 2002 in a small location, and moved to a larger storefront in Lafayette, New Jersey in 2007, to accommodate the business' growth. In the years Debbi Anderson has been in business, she has received many awards for her excellent service to her brides, most recently "the knot Best of Weddings for 2008".
Because of her 30 years experience as a seamstress, Debbi is focused on the perfect fit of any garment but specializes in formal attire. The store carries 10 bridal designer lines, offering a bride a wide selection of bridal, bridesmaid, Mother of the Event, flower girl dresses, jewelry, veils, tiaras, invitations, and shoes in addition to a wide selection of Prom dresses, tuxedo and men's suit rentals and sales making it a great one stop shopping experience!
Debbi understands that you can buy a dress anywhere, but without the right fit, it is not the perfect dress. With that in mind, Sew N Sew Bridal and Tuxedo offers free alterations to garments purchased in the store, and is the only bridal store in the area to offer personal assistant service to accompany the bride on the day of their wedding.
Visit http://www.sewnsewbridalandtuxedo.com
Contest Entry
Challenge:
I own a bridal store and bridal shows are expensive tool to meet new clients. We needed a way to show off our services, and save the cost of hiring models.
Solution:
To cut cost on this marketing tool, we get fewer models to model our stock dresses and ask our most recent former brides to model their dress for us. This benefits us as they are clear testimonials to our excellent service, and they LOVE getting the chance to wear it again. We give them a $50 coupon off their preservation on their dress. Most don't want this, they offer to model again!
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