Designed to reward businesses finding practical solutions to today's toughest challenges, the first annual What Works for Business Contest received entries from all over the U.S. and Canada. After a panel of business leaders narrowed the entries to 50 finalists, the business community cast votes online at Business.com to select nine category winners and one $10,000 grand prize winner. Read about all the winners at our
What Works for Business Contest website.

You Can Win, Too!
How to Win a Business Award
By Anita Campbell
Want to put your business on the map and get free PR? Try applying for business awards. Awards and recognitions for your business are more than just vanity. Awards are excellent for triggering positive PR and media coverage. They validate your success, and can be highly motivating to you and to your employees. Here's how to put awards in your business’s future Read Full Guide

Tell The World
Creating a Media Kit
By Frances Sharpe
A media kit is kind of like a résumé for your business – a packet of information that provides an overview of your company and what makes it unique. Designed primarily to help gain publicity for your business, a media kit can also be an excellent tool to attract investors and clients. Media kit must-haves include: Read Full Guide

Go On Tour
Running a Successful Press Tour
By Todd Sims
Whoever said "no news is good news" was an idiot. If you've just launched a product... something new, something incredibly innovative, you want news... and lots of it. Good press can mean getting your company on the map and a huge increase in sales. Bad press can mean... wait, is there such a thing as bad press? Here's how to take your business "on tour:" Read Full Guide

Your PR Strategy
Effectively Using PR Tactics
By Maggie Chamberlin Holben
The greatest sin in the public relations realm is the sin of doing nothing and wondering why nobody's paying attention to you. As a small business owner or manager, you can arm yourself with a copy of Full Frontal PR or Public Relations For Dummies and engage in "do it yourself" PR. Or, you can contract with a PR consulting firm to assist in the process. Here's what you need to know: Read Full Guide

PR on a Budget
Great Low-Cost PR Tactics
By Lou Bortone
Public relations can be an effective way to generate awareness and name recognition for your business. PR is also considered to be a low-cost alternative to other marketing tactics such as traditional advertising and media buying. Your low-cost PR strategy should begin with the following key elements: Read Full Guide

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