Blogging for Business
Since we just launched our own
What Works for Business blog here at Business.com, we're devoting this issue of the What Works newsletter to business blogging. You'll find great how-to advice on staring your own business blog, using a blog to market your business, finding time to work on your blog, and the best business blogs for small business and business travel.
Our
What Works for Business blog is off and running, so check in on it daily for timely ideas, trends, tactics and resources that can help any business succeed. You'll get inside access to the most promising new solutions; ways to implement new ideas and technologies; valuable insights; and a showcase of expertise from all corners of the business universe.

How a Blog can Help Sell
Marketing Your Business With a Blog
By Brian Brown
A blog for your company generates new customers, keeps your customers informed of new products and promotions, associates your brand with your specialized niche in the marketplace, and creates an opportunity for fantastic customer service. What you must know about marketing your business with a blog:
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Getting Started
Guide to Starting a Business Blog
By Scot MacTaggart
At this point, most Internet users have heard of the blog, and probably generally understand what it is...but would you be able to start one up right now if you wanted? I can help. I have been maintaining a business blog for over two years, and before that ran a few others.
A blog is your chance to reach out and really connect with your clients in a way that doesn't tax your resources. It is an easy way to share information, and paints a picture for them about the personality of the blogger and the business.
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Best Blogs to Read
Guide to Small Business Blogs
By Shara Karasic
It seems like every day there are new blogs from business owners, people who serve small business and those who monitor small business trends. Blogs are often written by people who have "been-there and done-that", and it's good to know what's being talked about in the small business blogosphere. Here's how to find the best ones: Read Full Guide
Travel Blogs
Business Travel Newsletters and Blogs
By Betty W. Stark
Sometimes it’s the small stuff that makes a business trip less stressful. There many good Internet newsletters and blogs written by business travel experts, and these missives can come loaded with information that can make life much easier for business travelers. Here's where to find them:
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Blogging Time
Finding Time to Blog (When It's Not Your Day Job)
By Rohit Bhargava
The one question I am asked most often by people who are considering starting their own blog is how to find the time to do it. If asked for a fast response, I usually mention my two top assets - collecting ideas all the time so I have an archive of things to write about, and writing fast. Of course, there'a more to it than that. Here's what you need to know:
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