Our coverage of commercial vehicle essentials this week includes a special expert on insurance -- the GEICO Gecko. Best known as an advertising icon on television, the GEICO Gecko is an insurance VIP (or is that VIG?) and spokesperson for the nation's third largest private passenger auto insurer. Check out his sage advice below on how to know when you need commercial auto insurance. Meanwhile, this week's Q&A offers great tips on boosting sales through cross selling and cross promotion.

Visit our What Works for Business blog for the latest small business solutions.





How to Boost Sales with Cross-Selling

Q. Dear Dan: We’re looking to expand our marketing reach, and would like to explore how to promote jointly with non-competing businesses. Do you have some ideas on how and where to do that? - Partnering Up

A. Dear Partnering: Why sell just one product or service when you could sell two or three? And why promote to only your own prospect lists when other businesses could help you promote to their lists as well? [Read More]




Insuring Your Vehicles
When do you Need Commercial Auto Insurance?
By GEICO Gecko
Understanding why you need auto insurance on your personal vehicle is easy. There are types of vehicle usage that are not covered under a personal auto policy. If you own a business and use a vehicle solely for the business then you need commercial vehicle insurance. Here's your "Must-know" information

Managing Multiple Vehicles
Fleet Management Basics for Small Business
By Jennifer Nichols
Developing a fleet management system for your business is not an easy project. Luckily, there are federal and private organizations to provide the information and services you'll need to manage your fleet effectively and safely. Here's where to go to get it done

Turn your Truck into an Ad
Advertising on Your Business Vehicles
By Jenni Simcoe
Each and every day, millions of commuters hit the streets and highways. By placing your company's name and logo in front of these consumers with vehicle advertising, you can rev up your marketing efforts. Vehicular advertising options are plentiful and can generate a mighty return on investment: Read Full Guide


Leasing your Business Vehicles
Guide to Vehicle Leasing
By Kimberly Webb
For business transportation, many business owners turn to vehicle leasing instead of buying for several reasons. Some like the idea of having new vehicles every few years, while others enjoy not having to worry about maintenance and other issues that can keep older vehicles off the road. Here's how to find the right vehicle and the right leasing deal

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