| Volume 3 Issue 16 | April 21, 2009 |
How to Grow with SEO
Search Engine Optimization, or SEO, is a collection of techniques that help your business be found online. Our Guides this week focus on SEO from key angles. SEO superstar Aaron Wall, who writes the blog SEOBook.com, offers his advice on learning SEO, and Hooman Malekzad, one of our own SEO gurus at Business.com, shows you bad SEO techniques to avoid. Other Guides include tips on effective SEO and related newsletters and blogs you should check out.
This week's Q&A tees up some great new government contracting opportunities arising from the economic stimulus law. As always, visit our What Works for Business blog for timely ideas and news on the latest solutions for small business.
New Government Contracting Opportunities
Q. Dear Dan: We’ve never sought government contracts before, but it sounds like new opportunities are available under the new stimulus law. How can we find out what’s open, and how to get started? – Seeking Sales
A. Dear Seeking: The world’s biggest buyer of anything and everything is Uncle Sam, and thanks to economic stimulus he’s got more money to spend than ever before. Here's how to get in the door:
SEO Basics
Learning Search Engine Optimization
By Aaron Wall
While many people consider SEO to be complicated I believe that SEO is nothing but an extension of traditional marketing. Search engine optimization consists of these nine main steps:
Avoiding Bad SEO Techniques
By Hooman Malekzad
Implementing sneaky SEO techniques, also known as Black Hat techniques, is a bad idea and can cause your site to be entirely removed from the Google index. A few good rules of thumb are:
Six Super SEO Tips
By Mike Seddon
The Web gets more competitive every day, so you need ever bit of help you can get to make sure your site gets noticed. Here are six simple SEO tips that can have a big impact on your results:
Best Search Marketing Newsletters and Blogs
By Eve Lopez
There are a ton of search engine marketing newsletters, and if you're just starting out, you may not know which are worth subscribing to. Here's what to look for when deciding which internet marketing newsletters and publications to subscribe to:
Startup
Technology
Management
Money and Finance
FAST TRACK
Quick reads, hot topics and cool tools for your business
New Tech Resource for Mid-sized Businesses: SearchMidmarketSecurity.com is a new tech security-focused resource for IT people at mid-sized businesses. Topics covered include security threat management, network security, risk assessment, compliance, security services and more.$10,000 for your Startup Business Plan: SCORE and Scribd.com are sponsoring a national contest seeking great startup business plans. The "Dream Test Competition" carries a $10,000 first prize. Upload your plan at Scribd before May 7, 2009. SOLUTION OF THE WEEK
Save Money with Direct Deposit: Shifting your payroll to direct deposit can save you time and money -- and is also good for the environment. Pay it Green, a non-profit coalition of financial firms, has great information on how to establish a direct deposit program.
Employees Government Internet & Ecommerce Legal Management Money & Finance Operations Sales & Marketing Startup Technology Guides by Region Guides by Business Type