Branding is critical to success for many businesses -- both large and tiny -- but the "rules" of branding are changing rapidly, under the influence of the web, social media and demanding consumers. Our articles and guides this week focus on key branding issues, including new rules for building passion around your brand, brand monitoring, using a logo to brand your business, and more.

This week's Q&A has details on a little known program that will funnel stimulus bill money to startups in underserved areas. As always, visit our What Works for Business blog for timely ideas and news on the latest solutions for small business.





Stimulus Money for Startups in Underserved Areas

Q. Dear Dan: I'm trying to find money to start a new business, but the small town where we are based isn't exactly a hotbed of startup financing. Is there any hope of help from the stimulus law? – Startup

A. Dear Startup: In a word, yes! Community Development Financial Institutions, which get backing through the U.S. Treasury that goes in part to small business and microenterprise loans, have new money to lend. Get the scoop at our What Works for Business blog!





Old Methods are Out
7 Rules for Building a Blockbuster Brand
By Daniel Kehrer
Here are seven "accelerators" revealed by new business branding research that can help your business establish brand passion in today's tough-as-nails marketing environment... Read Full Guide


Brand Monitoring
Monitoring Your Brand for Free Online
By Justin Palmer
Regardless of your size and budget, there are many free ways to monitor your online reputation. First off, why is online brand monitoring necessary? Find out why...

Your Logo, Your Brand
Using a Logo and Trademark to Brand Your Business
By Jenni Simcoe
A logo or trademark is more than just a name, word or design. Or at least it should be. Your logo or trademark represents your company's identity and can be an effective tool in creating a brand and a buzz for your business. Try this:

Keeping Up
Guide to Brand Management Publications
By Kim Finn
Branding publications provide effective resources for learning about breaking industry news, best practices, case studies and more. To find the best ones for your particular needs, consider the following sources:

Startup
Technology
Management
Money and Finance