This issue of What Works focuses on ways to help your business while also helping the environment. Going green isn't just a trend, it's an increasingly-available way to win new customers and please employees. You can do your part in-house by using green office supplies, and spread the word about your "greenness" through environmentally-friendly marketing.

"Dear Dan" offers advice on planning low-cost business events. Visit the What Works for Business blog for more tips and news on the latest solutions for small business. Sign up for the RSS feed to receive automatic updates.




Better Business Events on a Budget

Q. Dear Dan: Even though we’re a small company, we’ve always sponsored an annual event for clients and employees. But cost is now a much bigger factor. How can we plan unique events on a budget? – Eventful

A. Dear Eventful: As the economy struggles, spending on business events has plummeted. But it’s still possible to host a unique event on a modest budget. Celebrating a new product launch, big sale or other business milestone at a local watering hole can be a nice diversion for employees. Find out ways to host an event on a budget.




Buying Green Office Supplies
By Frances Sharpe
Every business can do its part on a daily basis by purchasing environmentally responsible office supplies. Most of the supplies your business uses – copy paper, file folders, printer cartridges, cleaning agents, mailing and packaging materials – are available in earth-friendly versions. Read how your biz can benefit from switching to green supplies...

Recycling and Disposing of Old Computer Equipment
By Lynn Walford
Upgrading your company’s computer hardware requires finding a way to get rid of the equipment. Legally, you can’t toss them in the trash. Finding a responsible way to recycle or dispose of your e-waste is far from a waste of time. Here's how to get rid of e-waste with a clean conscience...

Guide to Providing Mass Transit Incentives
By Greg Brown
Many Americans spend the equivalent of a part-time job just getting to their full-time jobs. Learn how to encourage your employees to get on the bus or train, and how it can add up to happier employees and better cities. Learn how to encourage your employees to get on the bus or train...

Guide to Green Marketing
By Eve Lopez
Consumers are more likely to buy products from a company considered socially and environmentally responsible when given the choice. That’s why you will benefit from a green marketing campaign, whether you sell green products or not.
Check out these tips on hiring an eco marketing firm:

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