This week’s newsletter examines What Works for branding. Maximize your businesses potential by giving it a distinct identity. A catchy logo can go a long way toward making your brand recognizable. And promotional products help make your company’s name more memorable.

The What Works for Business blog explores another branding opportunity: promotional stickers. Be sure to check the blog regularly for more tips and the latest information for small business. Sign up for the RSS feed to receive automatic updates.



Promotional Stickers Spell Small Business Success

Let’s go low-tech for a minute and talk stickers. The key to using promotional stickers successfully is picking the perfect size, design and wording that encourages people to place them in visible locations. This is why the big bumper stickers of old have all but disappeared. Meanwhile, smaller promotional stickers now proliferate on hundreds of items. Here are seven things you should know about creating stickers...



Creating a Great Business Brochure
By Jenni Simcoe
A simple brochure can be a powerful marketing tool. You can leave it behind after a sales meeting, make it available near your point of sale or pop it in the mail to prospective customers. Check out the simple techniques for developing a brochure that entices customers to find out more about your company...

Guide to Business Logo Design
By Daniel Kehrer
Entrepreneurs once spent weeks or months and thousands of dollars in a frustrating quest for a business logo design. But getting sleek company logos that fit the image you want to portray has never been faster, easier or less expensive.
Click here to find out how...

Marketing with Promotional Products
By Maggie Rauch
Putting a giveaway product with your company's logo into the hands of your clientele can be a powerful way to stay on their minds. A recent survey showed that while only half of the respondents could recall the name of an advertiser they had seen in a magazine advertisement, more than three-fourths could remember an advertiser that had given them a promotional product in the last 12 months. When used effectively, promotional products can:

Guide to Creating a Media Kit
By Frances Sharpe
A media kit is kind of like a résumé for your business – a packet of information that provides an overview of your company and what makes it unique. Designed primarily to help gain publicity for your business, a media kit can also be an excellent tool to attract investors and clients. Media kit must–haves include: