This week’s newsletter looks at how to create the best website for your small business. When designing a compelling company website, web development is half the battle. But the key to winning customers with the internet is making your website interactive and keeping it up-to-date.

Speaking of engaging customers with your website, the What Works for Business blog discusses the value of putting customer reviews online. The blog is your resource for the latest news and tips affecting small business. Sign up for the RSS feed to receive automatic updates.



Putting Customer Reviews on Your Web Site

When it comes to managing their personal finances, many entrepreneurs become notorious numskulls. Software such as Quicken or Microsoft Money can save the day. But you’ve gotta buy, install, use, update and apply add-ons to these programs, which takes time, effort and a bit of cash. So many entrepreneurs stick to the old “envelope” filing system. Find out how customer reviews can help your biz...



Guide to Making Your Website More Interactive
By Beth Stackpole
To capture the interest of today's savvy Internet users, you need to design your website with interactivity in mind. Create a "sticky" site that keeps people engaged and encourages them to return. You can accomplish this through a variety of methods, from posting timely content to creating communities of visitors. Read how!

Guide to Writing Effective "About Us" Web Pages
By Judy Artunian
Think of your website’s “About Us” pages as your calling card. When a prospect visits your site, chances are “About Us” is one of the first links he will click on. What he reads there can make or break his decision to give you his business. His primary question is, “Can I trust this company?” Answer this question...


Guide to Making the Most of the Web Development Process
By Ilene Rosoff
Small businesses faced with budget constraints and little or no experience in the process of business web development often find themselves on the wrong side of their finished web project wondering exactly where things went wrong. Usually the answer lies with both the client and the web design or development company. The right kind of planning can lay the groundwork for a successful web project and avoid a lot of headaches for you along the way...

Guide to HTML Basics for Business Owners
By Meagan Francis
If you want to design, tweak or maintain your company's website, send an email newsletter, or format an email with special fonts or colors, it's a good idea to understand how to use HTML. Learning HTML is a lot like picking up another language. Immersing yourself in it will help you learn to speak it fluently, but it helps to have a teacher along the way to give instruction. Here are a few basic options for learning HTML...

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