Survival of the Smartest
This week, What Works has tips on surviving tough times in business. A volatile economy usually equals volatile revenues, which requires you to keep your team motivated and focus on retaining customers. If your business has been hit hard, don’t give up. There’s a lot you can do to turn things around and right the ship. ![]() ![]() Six Success Tips for Business Social Networking In case you’ve been off-planet for the past several years, “social networking” has become the talk of the Internet. And more to the point, it’s now an essential tool for business, having moved from experimental curiosity to business networking necessity.
Retaining More CustomersBy Frances Sharpe If you're like most business owners, you keep your eye always on one large yet elusive grand prize: new customers. The reality, however, is that your business is buttressed not by new sales, but by repeat shoppers. It costs a whole lot less to hang onto existing customers than it does to find new ones. Guide to Staying Motivated
By Matt AldertonSome small business owners lack enough money, some lack planning and some lack ideas. At some point or another, however, all of them lack enough motivation. If you lack the energy and focus you once had, don’t fret. All it takes to get and stay motivated for the long haul is determination, patience and commitment. Stay motivated!
Coping with Seasonal Sales SwingsBy Carol Smalley Most businesses experience swings in income. For some enterprises, such as those that sell holiday products or rely on seasonal tourist traffic, the fluctuations can be wild. Although you may be more worried about surviving the low periods when sales sink, the busy times can prove to be just as much of a threat to your business. Learn how to cope.
Turning Around a Troubled BusinessBy Jackie Larson Whether you need to revitalize your company or actually resuscitate it, turning around a troubled business requires focused efforts. You must focus on the crisis and the opportunity at hand. Assess just how dire the situation is by figuring out if your company is just a little off track or needs professional help to make a complete U-turn. Turn it around! |
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