The business leaders serving as judges for Business.com's What Works for Business Contest embody business ingenuity, resourcefulness and can-do attitude.
After the submission phase closes, the judges will evaluate submissions based on (1) degree of business challenge, (2) creativity of the solution, and 3) practicality/broad applicability of solution to pick the top five finalists in each contest category. Contest judges include:
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BILL ANGRICK Chairman and CEO, Liquidity Services, Inc.
 Mr. Angrick co-founded Liquidity Services, Inc in 1999 to leverage the Internet to address the growing need by corporations and public sector agencies to find more effective methods for surplus and returns management and disposition. Prior to co-founding the Company, Mr. Angrick served as a Vice President of Deutsche Banc Alex. Brown's Consumer and Business Services Investment Banking Group, where he provided strategic advice to rapidly growing companies involved in the business services, e-commerce, and direct marketing sectors in the U.S. and abroad from 1995 to 1999.
Mr. Angrick holds an MBA from the Kellogg Graduate School of Management at Northwestern University (1995) and a BBA with honors from the University of Notre Dame (1990). Mr. Angrick also earned his C.P.A. certificate in 1990. Mr. Angrick currently serves on the Executive Committee of the Board of Directors of Big Brothers Big Sisters of the National Capital Area. LSI and Mr. Angrick have received a variety of professional acknowledgements: Forbes 2008 Best Small Companies in America (#26), Ernst and Young Entrepreneur of the Year in DC Region, e-Gov Institute Pioneer Award, Defense Logistics Agency Vendor Excellence Award, Business Week’s Hot 100 Growth Companies in America, Business Week’s Public Growth Company CEO’s Under 40, American Express Customer Service Excellence Award, Washington Business Journal Fastest Growing Companies, Washington Post 200, Web Marketing Association Best Online Auction Marketplace Award.
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BILL BARNES Co-Founder and Executive Vice President, Enquiro Search Solutions, Inc.
Enquiro is one of the world's foremost search-engine marketing companies, and a leader in on-line search behavior research. Enquiro has performed cutting edge eye-tracking research on many of the world’s largest and most successful companies and has created, implemented and measured extensive search marketing campaigns.
Mr. Barnes is a Marketing veteran who has been in the marketing, advertising and promotion industry for over 25 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Bill has been a speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, SIPA, Forrester Research, Online Market World, PPC Summit and Enterprise Search Summit. He has also conducted workshops designed for individual companies and is host of the B2B Expert Series webinars.
Bill has extensive experience in setting up and implementing Search Marketing campaigns and Research initiatives for many fortune 500 and B2B companies.
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DAVID BERNAL Clareo Partners LLC
 Mr. Bernal is a Business Strategist and Entrepreneur with more than 15 years of experience in growth strategy, marketing, sales, new products and ventures with multinationals and leading organizations in the US, Latin America and Asia. He has been an executive and advisor for companies in industries such as: financial services, consumer goods, technology, airlines, automotive, commodities, biosciences, entertainment and education.
Formerly an Strategy Consultant for Booz Allen & Hamilton, Mr. Bernal has built and ran several businesses and assisted companies such as: United Airlines, Clorox, Goodyear, Eastman, BBVA, BanColombia, British Steel and several others to successfully conceive, develop, build and launch new products and businesses and solve complex growth strategy problems at corporate and SBU levels.
Mr. Bernal holds an M.B.A. in Management Strategy, Marketing and Technology from the Kellogg School of Management at Northwestern University (Colfuturo Scholar), Masters in Finance and in Marketing from Universidad de los Andes and a Bs. in Industrial Engineering with Honors from Pontificia Universidad Javeriana in Bogotá, Colombia. He is also an alumnus of CCL – Leadership Development Program in Singapore, Asia.
Mr. Bernal has been also an Adjunct Professor of Management at the School of Business Administration at Loyola University and guess Lecturer in Innovation at the School of Communications at Northwestern University. in Chicago, IL. He is a native speaker of Spanish, fluent in English and has working knowledge of Portuguese.
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JIM BLASINGAME President and Co-Founder, Small Business Network Inc. Host, The Small Business Advoctate
Jim Blasingame is one of the world’s foremost experts on small business and entrepreneurship. He is president and founder of Small Business Network, Inc., a media company dedicated to serving small business. Jim is the creator and award-winning host of The Small Business Advocate® Show, the world’s only weekday radio talk show dedicated to small business, nationally syndicated since 1997.
Jim is a syndicated columnist and the author of two books, Small Business Is Like a Bunch of Bananas and Three Minutes to Success, which have sold over 90,000 copies combined. Jim also authors the Ask Jim® column for Entrepreneur’s Startup magazine and contributes to many other publications on small business and entrepreneurship. Fortune Small Business magazine identified Jim as one of the 30 most influential people in America representing small business interests. Google ranks Jim as the #1 small business expert in the world.
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FULTON BREEN Chief Executive Officer, XS, Inc.
Fulton Breen is Chief Executive Officer and founder of XS, Inc., the leader in scalable, comprehensive and closed-loop e-commerce systems for highly regulated products. XS has developed and currently manages contract production management systems (seed production, bio-diesel feed stock production), traceability systems and transaction based benchmarking and market research systems.
Prior to founding XS, Fulton held numerous general management, marketing and financial positions during his 25-year career in the agricultural industry with Union Carbide and Rhone-Poulenc Ag Company. Additionally, he has managed numerous international businesses for Rhone-Poulenc in the Middle East, North Africa, Turkey and the central Asian republics. Fulton holds a bachelor's degree in Economic Zoology from Clemson University and an M.B.A. from the Fuqua School of Business at Duke University.
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JIM BROOM CEO, Direct Capital
Mr. Broom has served as CEO of Direct Capital since 1995. He is responsible for the management of the company with a particular focus on sales and marketing strategy. Under his leadership the company has was ranked the 154th fastest growing privately held company in the country from 1994-1999 by Inc 500. Direct Capital has also been a staple of the Business NH Top 100 private firms and in August, 2008 was ranked 5th fastest on the coveted Business New Hampshire list.
Mr. Broom's focus on integrity and client satisfaction have been driving forces in the success of the business. Prior to becoming CEO of the company, Mr. Broom advised small to medium sized businesses on corporate and financial strategies. Mr. Broom received a B.A. in Political Science from University of New Hampshire.
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ANITA CAMPBELL CEO, Small Business Trends, LLC
 Small Business Trends, LLC manages online communities touching over 250,000 small business owners and managers each month. Anita's flagship website is the award-winning Small Business Trends (www.smallbiztrends.com), named to the Forbes Best of the Web (twice in 2005 and 2008), and receiving recognition from numerous sources such as the Wall Street Journal and MSNBC television.
Small Business Trends content, including contributions from the growing Small Business Trends Expert Network, is syndicated to a variety of other sites and regularly published at Inc Technology, the OPEN Forum, Work.com, the Online Merchant Network, The AppGap, and various other sites and print publications. Anita is the host of Small Business Trends Radio (www.smbtrendwire.com), broadcast over the Internet each week, featuring hundreds of recorded interviews of small business owners and stakeholders.
She is on the Advisory Board of NEOSA, the technology network of COSE, a 17,000-member small business organization in Ohio. She is also vice-chair of the Advisory Board of the Center for Information Technology and eBusiness at the University of Akron College of Business. She is a frequent speaker at small business conferences. Before starting her own business, Anita held a variety of senior executive positions, culminating in the role of CEO of an information technology subsidiary of Bell & Howell Company. Anita holds a B.A. from Duquesne University and a J.D. from the University of Akron Law School.
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MARY B. CRANSTON Firm Senior Partner & Chair Emeritus, Pillsbury Winthrop Shaw Pittman LLP
Mary is legal industry leader with an extensive track record in successful mergers and acquisitions, innovation of team-based client service models, and streamlining operations which doubled profitability and productivity. She is the first female elected as a Global 100 Law Firm leader after 25 years of prior experience as a lead securities and antitrust trial lawyer, and a frequent keynote speaker on behalf of firm, industry, and profession. Mary serves on the board of directors for VISA, Inc., Juniper Networks, and GrafTech International, is a Stanford University Trustee, and current Chair of the Commonwealth Club.
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SAMER FORZLEY Vice President Marketing, eBillme
Samer Forzley develops and manages marketing strategies and programs dedicated to customer and merchant acquisition. Prior to joining eBillme, Samer held senior eBusiness development and strategy positions with Alcatel, Primus, and Allstream.
Samer holds a Bachelor of Arts in Economics and a Bachelor of Math in Computer Mathematics from Carleton University, he also holds a Master’s of Business Administration Degree from the University of Ottawa.
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LLOYD GRAFF Founder & Editor, Today's Machining World magazine
Lloyd has spent his entire career in the machine tool and machining community and written extensively about sales and marketing not only in manufacturing, but all across the economy. He tends to be a contrarian. Why else would he start a trade magazine during the dot com runup? His main interest other than business and family is watching sports on television, and he recently set a personal best by watching sports for 22 hours over a weekend.
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BROOKE HAMMERLING Founder, Brew Media Relations
Brooke Hammerling is the founder of Brew Media Relations, a boutique agency specializing in strategic media relations counseling, planning and implementation for high profile technology, convergence and social networking clients. She brings more than a decade of experience and expertise to the firm, having communicated the benefits of some of technology’s most innovative brands to the news media.
Brew has offices in New York and in Los Angeles and has clients including iLike, NetSuite, Next New Networks, Ning, Rearden Commerce, Velocity Interactive Group, Virgin Charter and Zynga Game Network.
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SUSAN HEATHFIELD Human Resources, About.com
Susan Heathfield is a Human Resources expert. She is a management and organization development consultant who specializes in human resources issues and in management development to create forward thinking workplaces. Susan is also a professional facilitator, speaker, trainer, and writer. Susan is a member of the Society for Human Resource Management (SHRM) and the American Society for Training and Development (ASTD).
Susan is the people community leader for Work.com since 2006. Susan has covered Human Resources for About.com, a New York Times Company, since 2000. Susan has many years in management consulting and Human Resources. Since 1987, Susan has managed her own consulting company: she has consulted with over 100 clients and facilitated over 2,000 training and planning sessions. Susan is regularly featured in business podcasts and on talk radio including WBIX Business in Boston; National Public Radio (NPR); Money and You at wsRadio, San Diego; BNET; Radio Sandy Springs, Atlanta; and other regional shows. Susan has been quoted in more than 50 print and online publications including Boston.com, Washingtonpost.com, Bostonglobe.com, Sfgate.com, Globeandmail.com, Startribune.com, Pittsburghlive.com, Ohioonline.com, Canadianbusiness.com, Techrepublic.com, Mediabistro.com and in associated press (AP) articles. Susan holds Bachelors and Masters degrees from the University of Michigan.
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GORD HOTCHKISS President & CEO, Enquiro Search Solutions, Inc.
In understanding search user behavior, no one is a more respected voice than Gord Hotchkiss. He and the research team at Enquiro have built a solid reputation as the leading experts in understanding not only what happens on a search portal, but also why. Gord's voracious personal curiosity extends into areas as diverse as neurology, psychology, genetics, sociology and anthropology, always with the goal of understanding why we do the things we do and what that means for marketing strategy. In addition to being the CEO and co-founder of Enquiro, Gord is a director and the past Chairman of SEMPO, a columnist for MediaPost and Search Engine Land, a regular presenter at all the industry shows and a popular keynote speaker.
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AARON KAHLOW Chairman & Founder, Online Marketing Summit Managing Partner, BusinessOnLine
Having delivered over 170 seminars nationwide and frequently quoted in such publications as Industry Week, BtoBOnline, and BusinessWeek, Aaron is a recognized authority on the subjects of Web Site Usability, Search Engine Optimization, Web Analytics and overall Web Strategy.
Most recently, Kahlow was named as one of the “Top 40 entrepreneurs under the age of 40” by Metropolitan Magazine. He also serves on the International Board of Directors for the Business Marketers Association (BMA) as Chair of Interactive Community Education.
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AMI KASSAR Chief Innovation Officer, Advanta Bank Corp.
Ami Kassar escaped business school to launch Shop2Give, a philanthropic web startup in 2000. After the bubble burst, he moved east to join Advanta Bank Corp where he is currently the Chief Innovation Officer. He leads a team comprised of a multi-disciplinary force of creative thinkers committed to helping small business owners and entrepreneurs.
He purposefully seeks out the impractical and improbable in order to push the boundaries within the company and the financial industry overall. These days, when he isn't focused on innovating, he's public speaking, dancing and spending time with his wife and kids.
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DANIEL KEHRER Editor, Business.com Lead Judge, What Works for Business Contest
Daniel Kehrer has 25 years experience as a business & financial publishing executive, editor, columnist, author and entrepreneur in New York, Washington, DC and Los Angeles. He currently directs content development at Business.com and Work.com, visited by millions of small business owners monthly seeking solutions to business challenges. Daniel founded BizBest® Media Corp. which published the BizBest resource directory and The 100 Best Resources for Small Business, and joined Business.com in 2006 when it acquired the BizBest content library.
Kehrer writes a syndicated small business Q&A column and in 2008 was named “Small Business Journalist of the Year” by the U.S. Small Business Administration, Los Angeles District. He helped launch several national business magazines and Web sites and has been a frequent guest on business-related radio and TV. His seven books include Doing Business Boldly: The Art of Taking Intelligent Risks (Times Books/Random House) and Save Your Business a Bundle (Simon & Schuster), and his byline has appeared in The New York Times, Washington Post, Los Angeles Times, Global Finance, Chicago Tribune and Kiplinger’s Personal Finance, among many others.
As an entrepreneur and small business owner himself, Daniel was a founding partner of Group IV Communications, Inc. which custom published small business magazines for the National Federation of Independent Business (NFIB), Wells Fargo Bank, Bank of America and Chase. In Washington, DC., he was founder and CEO of Washington Financial News Bureau (WFNB), covering Congress, SBA, Federal Reserve and other financial agencies.
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KAREN KERRIGAN President & CEO, Small Business & Entrepreneurship Council Founder, Women Entrepreneurs, Inc.
Ms. Kerrigan has developed positive relationships with individuals in media, government, public policy and advocacy organizations, and the private sector that have led to substantive reforms and initiatives to help America's entrepreneurial sector. Ms. Kerrigan is President & CEO of the Small Business & Entrepreneurship Council, a prominent and respected advocacy and research organization she founded in 1994. She is Founder of Women Entrepreneurs Inc., a nonprofit business association that helps women business owners succeed through education, networking and advocacy.
Her commentary, analysis and written work have appeared in many of the nation's leading newspapers. Kerrigan pens the Beltway Small Business Report for Fox News. For more than a decade she wrote a regular column for the American City Business Journals - an influential network of weekly business newspapers in 50 major markets. She has appeared on ABC`s Nightline, The McLaughlin Group, CNN, CNBC, and Fox News Television among others. She has been a guest on hundreds of radio talk shows.
Ms. Kerrigan is a native of New York, and holds a BA degree in Political Science from Cortland College (SUNY). She resides in Northern Virginia.
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DEBORAH KURFISS Principal, Kurfiss Connect
Deborah Kurfiss is the principal of Kurfiss Connect, which provides integrated marketing services with an emphasis on Internet marketing and content development. We are located in the San Francisco Bay area, but our clients are global.
All successful implementation begins with focused strategy. We will work with you to develop positioning, strategies and tactical programs that enable you to grow your business, launch successful initiatives and achieve your goals. Our services include: • Internet marketing • Social media optimization and community building • Project management • Branding • Strategic analysis • Content development and copywriting • Design • Direct marketing • Presentation development • Business success coaching
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JOHN LAWSON Founder and CEO, 3rd Power Outlet Author, ColderICE.com business blog
John Lawson has been growing and changing his business with the continuously shifting world of e-commerce since he began selling a few used IT books online for extra money in 2001.
Now that he has not only established himself as an eBay Platinum PowerSeller and eBay Certified Education Specialist but also successfully navigated his business through the dot com bubble burst, Lawson is turning his focus to teaching, speaking, and consulting.
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RIEVA LESONSKY CEO, SMB Connects
 SMB Connects is the leading provider of information, data, decision support tools and research for and about America's small and midsize businesses (SMBs). SMB Connects helps corporations, government agencies and other organizations identify, understand and connect with SMBs, and provides information, products, services and resources to help SMBs build their businesses.
Prior to co-founding SMB Connects, Lesonsky was Editorial Director of Entrepreneur Magazine. Under her editorial leadership, Entrepreneur grew to a monthly readership of 2.4 million people and became the nation’s leading authority for and about entrepreneurs. A nationally recognized speaker who addresses audiences across the country, Lesonsky has appeared on numerous national television programs, including Good Morning America, the Today Show and Oprah.
Lesonsky wrote the bestselling book Start Your Own Business, currently in its 4th edition, and has co-authored several other books about small business and entrepreneurship. She currently is a contributing writer and blogger at Microsoft Small Business, myofficelivecommunity.com, BizWomen.com and is an editor-at-large at AllBusiness.com.
Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years, and was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate. Lesonsky was named one of the Top 100 Most Influential Journalists by Business News Reporter five times. In 2003, she received TJFR Group’s Business News Luminary award, recognizing those individuals whose careers have had a long-term positive impact on the landscape of journalism, and was inducted into the Business Journalism Hall of Fame.
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JOEL LIBAVA President, Franchise Selection Specialists Inc.
 An intensely focused entrepreneur, Joel helps others realize their dreams of franchise/small business ownership by strategically matching them to opportunities in the world of franchising, using profiling tools to help them find that “perfect match.”
Based in Cleveland, Ohio, Joel is also a franchise blogger and marketer, who helps franchise companies target prospective franchise owners with his innovative online marketing ideas, and techniques. His award winning franchise blog is The Franchise King Blog. His eBook, “The Essential Steps To Researching A Franchise Opportunity” can be found at http://www.FranchiseResearchSteps.com
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MERCEDES LOPEZ Co-founder and CMO, Small Biz Express
Before co-founding Small Biz Express, Mercedes worked at American Express for twelve years, within the Advertising and Branding, Small Business and Internet groups in the US and internationally. In her last position, Mercedes was the Vice President of American Express Interactive (AXPi) managing the online marketing and sales experience for US Consumer and Small Business Cards.
Mercedes has fifteen years of experience focusing on online and off-line marketing, revenue generation and developing integrated solutions to deliver superior products and services. She has a track record of successfully driving acquisition, loyalty and retention marketing strategies, building brand equity and achieving bottom line results.
Mercedes majored in International Relations from Mexico City. She also has a Master's degree from the University of Warwick in the UK.
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LISA MORGAN Senior Vice President and Principal Analyst, Online Market World
 Lisa Morgan has spent the last two decades building companies, markets, and emerging industry market segments in the high tech industry and beyond. In addition to working with clients she's an active journalist, industry commentator, and industry awards judge.
Lisa holds a B.A. in Management from St. Mary's College with Honors and a J.D. from Monterey College of Law.
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DAVID MULLINGS Co-founder and CEO, Realvibez Media
Realvibez Media is an integrated media and entertainment company focused primarily on Caribbean entertainment culture. Realvibez Media owns and operates an online video destination website, Realvibez.tv, produces merchandise for Caribbean musicians and works with musicians to develop and execute marketing and promotions plans. The company partners with YouTube.com and Imeem.com, the 3rd largest social networking site in the USA and Flux, a social networking platform owned by Viacom.
David Mullings was recently asked to endorse a book on entrepreneurship, The Toilet Paper Entrepreneur, alongside Donny Deutsch, Host of CNBC’s The Big Idea with Donny Deutsch and is featured in an upcoming book on YouTube success stories from McGraw-Hill. David was born and raised in Kingston, Jamaica. He graduated with his Bachelor’s degree at the age of 19 and completed his MBA in Marketing and International Business from the University of Miami in 2003 at the age of 22.
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ALLAN L. PLATT Co-Founder, Clareo Partners LLC
Mr. Platt is a business strategist with over 20 years of experience in management consulting, corporate finance, and new venture development. He is a co-founder of Clareo Partners and has led the creation of new businesses, both for start-up companies as well as for established corporations.
Mr. Platt started his career at Accenture where he was a manager in the financial services group. He next joined the prestigious mergers and acquisitions team at Salomon Brothers where he worked with global telecommunications and media companies. He later served as Chief Financial Officer at ExtendMedia, Inc.
Mr. Platt earned a Bachelor of Science in Industrial Engineering and an MBA from Stanford University. He is currently an Adjunct Faculty member at Northwestern University, where he teaches Business Finance.
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ERIK RANNALA
Consumer Internet Executive
Prior to joining eBay, Erik was the first full-time marketing employee and of online sporting goods retailer MVP.com, funded by Benchmark Capital and professional sports veterans John Elway, Michael Jordan and Wayne Gretzky. Earlier, he was a member of Accenture's first practice group dedicated to Internet strategy and development, and also served at the Domestic Policy Council in the White House.
Erik is an active investor, advisor and board member for several early-stage companies and non-profits. He holds an MBA from Duke University and a BS from the University of Delaware.
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SATISH RAO
Principal, Clareo Partners LLC
Mr. Rao brings significant industry and consulting experience in business and marketing strategy. He has helped clients address core issues of growth through new markets, products, channels, and creating sustainable competitive advantage through customer insight. His expertise includes market opportunity identification, business planning, product and portfolio roadmaps, primary research, go to market, channel strategy, customer segmentation, scenario planning, financial modeling, developing operating and organizational models, and program management.
Mr. Rao has helped clients develop several new businesses with $100 million to $1 billion potential, and worked with start ups in a business plan mentor role. He has also helped existing businesses reconnect with their customers and gain new insight to solve a strategic problem – such as to gain market share or improve their operational footprint.
He was previously a Managing Consultant with IBM’s Strategy & Change consulting practice in roles from senior consultant to engagement manager. His experience spans a number of industries including high tech, consumer electronics, telecommunications, wireless, CPG, oil & gas, manufacturing, and automotive. He has an MBA in Strategy from the Kellogg School of Management, Northwestern University, in addition to an MS and BE in computer science and engineering. Satish is an IBM certified consultant, and has also achieved PMP certification in project management.
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GARY SLACK Founder, Slack Barshinger & Partners
Gary Slack is the founder of Slack Barshinger & Partners, a leading marketing communications agency whose 55-person staff works exclusively with business-to-business marketers to build strong business brands and create profitable demand for their products and services.
Both the Business Marketing Association and Crain’s BtoB magazine have awarded his firm “Agency of the Year” honors several times in recent years. For seven straight years, BtoB has named Gary to its annual list of the “Top 100 Most Influential People in B-to-B Marketing.”
Gary is president of the Chicago chapter of the Business Marketing Association and vice chairman of BMA at the national level. Next year, he will serve as chairman of BMA.
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JOHN WARRILLOW Founder, Warrillow Subscriber Network
The Warrillow Subscriber Network is an advisory service for enterprise companies targeting the Small & Medium Business (SMB) segment. Members receive market research insight along with sales and marketing advice for capitalizing on the SMB market opportunity. Warrillow Subscriber Network members meet regularly through a series of conferences and workshops to exchange ideas for targeting SMB and discuss potential partnerships.
John Warrillow has been featured in national publications including the Wall Street Journal, Business Week, PROFIT and the National Post. John is the author of Drilling for Gold: How Corporations Can Successfully Market To Small Businesses, published by John Wiley & Sons, New York, 2002.
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BARBARA WELTMAN Publisher, Big Ideas for Small Business®
Barbara Weltman is known nationwide as a professional advocate for small businesses and entrepreneurs. A trusted, credible source of information on financial, tax and legal matters that concern small business owners today, she shares her knowledge at BarbaraWeltman.com, including her Idea of the Daysm and monthly e-newsletter Big Ideas for Small Business®.
Barbara is a respected attorney who has been featured in The New York Times, The Wall Street Journal, Reuters, Fox News, Marketwatch.com, and many other media outlets. She hosts the weekly radio show Build Your Business, and has written more than 25 top-selling books, including The Complete Idiot’s Guide to Starting a Home-Based Business 3rd edition and the perennial J.K. Lasser’s Small Business Taxes.
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STEVE WIIDEMAN SEO/SEM Expert
Propelling himself and his clients to the top of the search engines results, Steve Wiideman is acclaimed for being an industry leading Search Engine Optimization Expert. Considered a major player in the Search Marketing community, Wiideman is best known for his skills in organic/natural search engine optimization and pay-per-click (PPC) sponsored ad optimization. Wiideman holds a Bachelor of Science Degree in E-Business Management, encompassing web/graphic design, computer networking, electronic commerce, web programming, account management, and leadership.
Wiideman’s popular eBook entitled “The Four Layers of the SEO Model: How to Rank Higher in the Search Engines” was released in 2006 and has been downloaded and referenced in thousands of complimenting publications and online marketing blogs.
In early 2008, Wiideman began a tour-like SEM workshop series titled Net Marketing Workshops covering all facets of Internet based marketing. The series has already drawn dozens of attendees in the Southern California area and is scheduled to go nationwide in early 2009. Those in attendance find his lectures invaluable and structured in a way that empowers a step-by-step breakdown on how to analyze, optimize, develop, and promote their website online through practices developed and tested during his tour at Disney Parks and Resorts Online and as a freelance search engine marketer.
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CAROLYN WILMAN Founder, Imagination Edge Inc. Creator, The Contest Queen
Carolyn founded Imagination Edge Inc. www.imedge.net in 1994 as a small-business marketing consulting firm. She created On-Demand and Relief Marketing services allowing small companies to obtain the experience and personalized services of a professional marketer without the financial commitment of a marketing department or adding additional full-time staff.
In 2004, after spending two years managing the backend of the business as well as being a stay-at-home mom, Carolyn took the love of her contesting hobby and combined it with her extensive marketing background. The result was the first Internet-focused contest resource book in Canada called You Can’t Win If You Don’t Enter, released in 2006. In conjunction with the book she launched the first contest resource website, www.contestqueen.com. The American Edition of You Can’t Win If You Don’t Enter was released in 2008.
In keeping with her objective of teaching others how to have fun, she produces a free bi-weekly e-newsletter called The Winning EDGE and runs workshops: How to Win Cash, Cars, Trips and More…Online and Attracting Luck for hundreds of people annually. You can also listen to Carolyn online on her bi-weekly Internet show; From The Contest Queen, or her blog of the same name. After being a featured speaker at several promotional events and US sweepstaking conventions she formed Canada’s first contesting clubs. Once several clubs had been firmly established, Carolyn co-founded the Canadian Contestors Association which runs the Annual National Contestors Convention.
Carolyn has a unique perspective having "sat at both sides of the table", as both marketer and entrant, she is able to help her clients understand promotions from their customer's perspective and avoid the types of mistakes currently occurring in contests over and over again. She created Contest Auditing, Contest Pre-testing and Contest Education and Strategies services allowing companies to ensure a contest is designed to meet their objectives, and the promotion is operating properly, within government regulations, before public release.
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