Business.com Agency Newsletter
Volume 10 October 2009
Dear Reader,

Success stories of using Twitter and other social media for customer service and on-the-spot product inquiries are becoming more common as marketers continue to harness social media's use for branding and customer interaction.

As the leading resource for business solutions, Business.com now offers Business.com Answers - an online Q&A forum where business buyers can ask questions about business challenges, products or services and business experts can provide high quality advice and answers.

Business.com Answers offers you and your clients a new platform to showcase thought leadership, expertise and solutions to an active B2B audience looking for products and services to help run their businesses.

Join the business conversation and showcase your client's brand to business buyers and potential clients now - please take a few minutes to register for Business.com Answers.

And, don't forget to take advantage of this feature yourself - I find our agency audience among the smartest and savviest online experts, and I look forward to your participation in the Business.com Answers community. Get started today!

Patricia Neuray
Vice President, Sales
pneuray@business.com
Industry Insider

Outlook

Search Resources
Arrow Marc Poirier's Evaluating Second Tier PPC Search Engines

Arrow MediaPost's Search Engines Move Into A Zen Moment

Arrow WSJ.com's Shift in Search-Ad Tactics Seeks More for Less

Online Marketing Resources
Arrow Avinash Kaushik's Brand Measurement: Analytics & Metrics for Branding Campaigns

Arrow BtoB Online's Google introduces display ad assessment tool

Arrow MediaPost's Agencies Buddy Up With Social Media Platform

In Your Area - November 2009

November 12: Join us for BtoB's Best Awards Luncheon in New York City.
In This Issue
Arrow  Must-read online marketing resources
Arrow  In your area - November 2009
Arrow   Is ad creative costing your client success?
Arrow   Paid search spend up in Q3 2009
Arrow  Client campaign metrics right to your inbox


Tip of the Month

Tip of the monthSee Client Display Ad Success With Strong Creative
Research from Display Logic indicates display ad creative quality is 50 - 75% responsible for overall campaign success. For tips on improving client creative, click here.

SHARE the Tip of the Month: facebooktwitter linkedin delicious



Paid Search Spend Up for Q3 & Q4

fastfactRecent numbers indicate paid search spend increased 5 to 10% in Q3 2009, with similar hopes expected for Q4. To read more, click here.



B2B Online Marketing Blog



Get Client Campaign Metrics Right to Your Inbox - New Feature!

Set daily, weekly & monthly Business.com campaign report delivery with our new Schedule Reporting feature, located in the Tools section of our Account Management System. To begin,
Click_Here
 


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