More ideas. More innovation. More online marketing research and information. Sound like familiar demands?
Given an already oversized workload, how are you supposed to find the time to stay educated on the latest online marketing trends, information and innovations in order to meet demands and stay competitive?
Brands Demanding Stronger Industry Expertise From Agencies
A recent co-sponsored study from the IAB and Bain & Company shows the number one capability brands desire from an agency is industry and category-specific knowledge. However, many brands report feeling 'underwhelmed' by the given support from their agency partners for premium brand campaigns.
June 7 - 9: Stop by our table and say hello at the annual ESCB Summit, in Las Vegas.
June 23: Join us at the B2B Search Strategy Summit in San Francisco, CA. This one-day B2B search marketing event is filling up quickly. Register by June 4 and save $300 using promo code BUSINESS.
Business.com's 5th year on the list but our first year in the Online & Social Media category. To read the full list of companies named to the Media Power 50 list, click here.
SHARE the Media Power 50:
Feel like you're on auto pilot launching and maintaining client campaigns? Or, are you getting pressure from clients to mix it up and try something new?
Check out iMedia Connection's Fresh ideas for your next campaign, and see how innovation and a little risk taking can pay off and make a difference.
Have valuable insight and B2B online marketing wisdom you care to share? Be our guest blogger on the Business.com B2B Online Marketing Blog. To contact us now to learn more,
